Printing for printers

The GAA (Graphic Arts association) is a regional trade association for the print industry. They provide business relationships, expertise and education that ensure the strength and profitability of member companies in the DE, PA and NJ areas. The membership directory has information pertaining to their services as well as a listing of all the members to promote member to member networking.

As lead designer and director of this project this concept presented took its cues that harken back to the beginning of print and the letterpress. The front end of the book is a full color guide for members and the back end contained the membership listing, printing only in black. The extensive membership listing would be the majority of the book and print perfect bound due to its size.

Client:
Graphic Arts Association
Trevose, PA

Category:
Art Direction
Lead Design

Team: Nuvonium