Trade show show-off

Graphisoft are the creators of ArchiCAD a BIM program for architects and interior design professionals to visualize projects in 3D. Gaphisoft attends several trade shows every year. For smaller shows they wanted a simple pop up display they could have work stations in front of to display the program for trade show attendees.

As lead designer and director the design chosen was fairly simple so as not to distract from the display stations. A simple abstract of a building and grid squares to emulate the building blocks on a pop up display designed for a 10 x 20 booth space. The branding is prominently displayed to make it easy to see and find on the trade show floor.

Client:
Graphisoft
North America

Category:
Art Direction
Lead Design

Team: jldcreative